Sunday, March 11, 2007

Reggae Reggae Sauce

Ali and I are massive fans of the BBC TV show Dragons Den. In it folks offer a percentage equity stake in their companies in exchange for investment from one of 5 celebrity investors - the so called Dragons. They are called dragons because they don't suffer fools and are only interested in genuinely invest able opportunities so cranks and crackpots are in for a rough time. So when Levi Roots turned up on the show playing guitar, singing reggae and pushing his BBQ sauce, I think most people would have thought, like me, that he was in for a very hard time. But against all expectations his infectious charm wooed the Dragons and he ended up getting £50,000 investment. You can see how it all unfolded here.

Very often these things just fizzle out - but in this case things have moved pretty quickly. Just a couple of days ago Levi's sauce went on sale in 600 Salisbury's stores around the country. Ali managed to get hold of a bottle and cooked up Reggae Reggae marinaded chicken with rice and peas and salad.

So what is the verdict? Well it is actually fantastic. It has quite a hot chili burn but it is smooth rather than harsh. There is also a real fruity tang - very different from the smokey BBQ sauce you might find in Texas for example. Highly recommended.

"It's so nice I had to name it twice." Put a bit of music in your food.

4 comments:

Anonymous said...

Woooo - your bottle is EMPTY!

Did you use the entire bottle of Reggae Reggae Sauce on that dish?

Can we publish your picture and review your meal at the Reggae Reggae Blog?

Let us know at sauce@reggaereggaeblog.com!

Peace
Reggae Reggae Blog
www.reggaereggaeblog.com

Anonymous said...

Nice one - we've posted your dish with a severe drought warning.

Stay lucky
Reggae Reggae Blog
www.reggaereggaeblog.com

Anonymous said...

Hey Mr Ports,

We've started a campaign to keep Reggae Reggae Sauce production in Wales, just like Levi.

Feel free to support us by adding our campaign logo to your blog... You can grab it off our site.

Peace
Reggae Reggae Blog
http://www.reggaereggaeblog.com

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