Friday, March 05, 2010

LCTY: Bridging the Digital Divide - Demonstrating Enterprise Social Tools


I'm lucky enough to be presenting at Lotusphere Comes to You again this year. This is the abstract of my pitch for London and Edinburgh.

Today, employees are divided into digital natives, those who have grown up with the web, mobile devices, always on broadband connectivity and internet social networking and digital immigrants, those who grew up working in a fixed office with more traditional tools like email.

Through a series of demonstrations, see how IBM's social and collaborative portfolio seamlessly bridge between these worlds bringing social capabilities to traditional users and bringing robust security, reliability and integration to the social world to produce true enterprise ready professional networking.

This empowers organisations to maximize their success by realizing the potential of their people through collaboration, communication and social technologies and mining the collective wisdom of their staff for more accurate and effective decision making.


Hope to see you there.

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